Wine is just fermented grape juice
But what if we brought the elegance of a vintage wine label to the most unserious packaging format out there? That's right: a juice box.
The concept plays with contrast and absurdity. It's classical typography, ornamental framing and a refined green-and-pink palette applied to something totally mundane. It's a love letter to visual irony and the unexpected places design can go when you let it have a little fun.