During the 2019 holiday season, Cellnex wanted to surprise its international business partners with a festive, personal gesture: a bottle of wine paired with a custom-designed gift tag.
The design blends corporate identity with holiday warmth—featuring an abstract tree made from signal icons and telecom elements, nodding subtly to the brand’s industry without losing seasonal charm. Tags were produced in multiple languages to reflect Cellnex’s global presence.
This project combined illustration, brand application, and multilingual design—a small but meaningful piece of visual communication.
In the season of giving, Cellnex wished to give their relations a fine bottle of wine with an accompanying gift tag wishing them a happy Christmas.